Advertising + Sponsorship
A chart-topping show.
Thousands of listeners each week.
And an undeniable passion for the sport.
What's going on here?
INTC listeners love, understand, and deeply believe in the show's subject.
They cannot get enough of cars, driving, motorsport, learning, and pushing yourself to be better. They run the gamut from casual enthusiasts to IMSA and IndyCar paddock veterans. They are every age from 9 to 90; they hail from multiple continents. Many return to their favorite episodes for repeat listens.
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Our audience is in the space.
Through analytics data and direct feedback, we know that our listeners are just like us—they live and breathe the sport. They own performance or enthusiast cars, they spectate, drive in, or work at professional races and track days, and they watch racing on TV. This is all more than just a hobby or a job. It means something.
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We topped the charts in Apple's "Automotive" category our first week—and we're still growing.
It's Not the Car first aired in January of 2024. One week later, the show had charted at #1 on Apple in the "Automotive" category for the United States and reached #11 on in Apple's U.S. "Leisure" category.
In the days since—and with virtually no promotion, running mostly on word of mouth—INTC has enjoyed an average subscriber growth of 14 percent month over month. And we're proud to host a thriving community of paid supporters on Patreon.
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The INTC team knows how to make relationships work.
Credit our backgrounds in racing and media. The INTC team has cumulative decades of experience working with sponsors and advertising partners of all kinds, from small, family-run brands to multinational corporations.
Maybe your answer is as simple as a single ad on a single episode. Maybe it's as complex as a personalized event—a themed social gathering or seminar or a day or weekend on road or track with employees or clients. Large or small, it matters to us, and we'll swing for the fences.
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We're always looking to partner with good people.
Value quality over quantity?
Want to join a passionate community that feels the same?
We'd love to hear from you.
